PUMA is the newest vogue big to affix the metaverse via its Black Station experience, launched final month to have a good time the corporate’s seventy fifth anniversary. PUMA describes the Black Station expertise as its “very personal 3D spatial playground.” A singular Web3 house that can enable its NFT neighborhood to “expertise the model like by no means earlier than.”
By launching its personal Web3 house, PUMA joins the likes of Nike and Adidas, who’ve already jumped onto the metaverse bandwagon as they search to capitalize on the rising curiosity in NFTs among the many plenty.
Redeem A Bodily Pair Of Sneakers On PUMA Metaverse
In PUMA’s case, the Black Station expertise permits the corporate to merge the bodily with the digital, the place individuals can join a crypto pockets and obtain a Nitro Assortment NFT and PUMA Materializer NFT. The previous presents holders entry to premium model NFTs whereas the latter will be burned to redeem a bodily pair of sneakers beginning within the first quarter of 2023.
In line with the corporate web site, the NFT house dubbed Futrograde is a spot the place PUMA followers can expertise the model’s future via totally different portals that take you on a novel journey. In different phrases, it presents the customer a digital vogue expertise.
The metaverse will be skilled via a dedicated and interactive website the place guests can stroll round utilizing the mouse and go to totally different portals the place they may see fashions strolling on the runway sporting numerous PUMA merchandise and having different cool experiences.
Talking on the launch of the Black Station, Adam Petrick, the chief model officer at PUMA, famous that “Twenty years in the past, Black Station was PUMA’s residence for our most modern designs in vogue. Given the boundaries we’re pushing from a product design and digital standpoint, we discovered it becoming to deliver Black Station again as a brand new portal for digital exploration throughout vogue, sports activities efficiency, our heritage classics, and innovation.”
The enterprise sees PUMA be a part of a number of different prime manufacturers releasing bodily objects tied to digital belongings, a transfer dubbed “phygitals.”