Kraft Meals made its most up-to-date metaverse trademark software with the US Patent and Trademark Workplace, on the eleventh of October, for its basic Weinermobile.
The Weinermobile is a fleet of six weirdly formed automobiles that go round America promoting Oscar Myer merchandise. The primary Weinermobile was created in 1936, and the drivers are often called Hotdoggers.
From the appliance, plainly Kraft has in thoughts a Weinermobile-themed virtual restaurant round which they are going to construct the ecosystem.
- Digital meals and beverage merchandise, similar to downloadable artwork, music, and video regarding meals and drinks, and authenticated utilizing NFTs.
- Working a digital restaurant that features each digital and precise items, and additional presents residence supply in actual and digital worlds.
- On-line retail choices, together with NFTs and associated digital items, by way of an internet market.
- Leisure companies by means of a digital restaurant enable patrons to earn rewards factors and digital currencies. The rewards could be redeemed in the true and digital worlds or used for leisure offered by Weinermobile.
Earlier metaverse purposes
It’s not the primary time the American meals large has utilized for digital emblems. In June, they entered emblems for a lot of of their family identify merchandise, together with Jell-o, Philadelphia and Kool-Assist.
Kraft is a part of the transfer by giant world corporations into the metaverse. One other current entry into the metaverse is DreamWorks, which you’ll read about here.