5 Celeb-Backed NFT Initiatives That Turned Out To Be Scams

There’s additionally an ever-growing variety of NFT scams leveraging influencer and celeb advertising and marketing. With the fitting endorsements, even probably the most mundane tasks can generate lots of hype within the brief time period. The issue is when the endorsements and hype put on off, as a rule traders are left with nugatory NFTs.

Let’s check out 5 celebrity-backed tasks that turned out to be scams:

The Bored Bunny Rug Pull

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Doubtless the biggest NFT rug-pull but, the challenge launched in December 2021 with 4,999 Bored Bunny NFTs, which have been “able to take over the metaverse and NFT area” on sale for 0.4 ETH every.

Bored Bunny raised greater than $20 million, and on account of influencer and celeb advertising and marketing, Bored Bunny NFTs gained appreciable reputation, and its neighborhood grew shortly.

Well-known individuals together with Jake Paul, DJ Khaled, David Dobrik, Floyd Mayweather, and French Montana all helped to hype and promote the challenge. The challenge was rug pulled merely days into the launch.

Trollz Assortment

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After one of many challenge’s Discord moderators allegedly went rogue and launched a bot assault in opposition to the neighborhood, circulating false minting hyperlinks that defrauded customers of their cash, the “Trollz Collection,” which launched on October twenty eighth, 2021 included 9,669 Tekashi 6ix9ine-inspired avatars, was shut down. 

The group opted to stop permitting new mints after the hack and cap the challenge at 4,797 NFTs. Moreover, Tekashi 6ix9ine took down his social media posts selling the challenge and eliminated the NFT avatar from his SM profile.

Wealthy Dwarves Tribe

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This NFT challenge was revealed in December 2021, minting first in January 2022. Musicians similar to  BowWow, NeYo, Fred Durst, and Jason Derulo had been fairly vocal of their assist of the Rich Dwarves Tribe challenge earlier than its launch.

Customers anticipated marketed options like an incubator for cryptocurrency tasks, a  “tavern” within the metaverse, in addition to freebies and incentives and NFTs promised to “mine cash for you.” Nonetheless, not lengthy after the challenge’s preliminary launch, its creators vanished together with the funding.


swipathefox art
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Claiming that he overextended himself by launching the challenge in January, within the thick of the NBA season, the NBA participant De’Aaron Fox is accused of stealing greater than $1.5 million by means of his Swipathefox NFT challenge.

Along with the promise of launching 6000 distinctive NFTs because the challenge, he was reported to vow unique bonuses similar to giveaways and personal chats with himself.

The Everlasting Beings Assortment

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Rapper Lil Uzi is one other star who has gained notoriety for his involvement in NFT frauds. After producing lots of buzz about it amongst his virtually 8 million Twitter followers, the Eternal Beings assortment launched in late September final yr and was gone very quickly.

Not a lot time handed till Uzi eliminated the entire Everlasting Beings-related entries from the web site and completely gave up on the challenge. As a direct consequence of this, the worth of the NFTs fell from its common mint value of two.5 SOL to roughly 0.13 SOL, which is equal to roughly $0.035 on the time of this writing.


Over the previous two years, the NFT sector has grown shortly, with the main markets producing billions of {dollars} in income. This quantity of success has inevitably attracted scams keen to make use of rug pulls to reap the benefits of unsuspecting traders. Past simply following the suggestions of popular celebrities who might know nothing about NFTs, traders have to do their homework and adequately educate themselves in regards to the trade.

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